The “old way of sales” for B2B on its way out—prospect, cold call, email repeatedly. If you don’t believe me, consider this statistic: The vast majority of B2B buyers do research online before they contact a company and are 57% of the way through the marketing funnel before they talk to a sales rep. – […]
3.5 billion Google searches are conducted each day.
— Smart Insights
There is a huge pool of people out in the world who want to find your company. Without knowing your name already, this can be hard to do. You can hope to reach the right people with an advertising campaign. With billboards, TV commercials, and social media you send out messages to a wide group and hope they take action. But unfortunately, many of these media are difficult to track. You may or may not get the right audience into your net. And even then, it’s a winding and an elusive path to actually become a customer.
Content marketing is a marketing strategy in which you create and publish various educational and sales materials to generate new website visitors, convert leads, and nurture prospects into successful sales. We call these materials “content” and they are often digital.
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