Search Engine Marketing Strategies for B2B

3.5 billion Google searches are conducted each day.
— Smart Insights

There is a huge pool of people out in the world who want to find your company. Without knowing your name already, this can be hard to do. You can hope to reach the right people with an advertising campaign. With billboards, TV commercials, and social media you send out messages to a wide group and hope they take action. But unfortunately, many of these media are difficult to track. You may or may not get the right audience into your net. And even then, it’s a winding and an elusive path to actually become a customer.

What is Content Marketing?

Content marketing is a marketing strategy in which you create and publish various educational and sales materials to generate new website visitors, convert leads, and nurture prospects into successful sales. We call these materials “content” and they are often digital.