The buyers journey has changed.
“The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.” – Jill Rowley
67% of the buyer’s journey is now done digitally (SiriusDecisions & Brainshark). Yet, despite this shift in the B2B buyer’s decision process over the past 20 years, most companies have not adapted. Too many organizations suffer from underperformance and have failed to transform their buyer’s journey.
We help B2B organizations improve their buyer’s journey and approach to marketing. This begins with a strategy and marketing operations practice. Once a strategy foundation is in place, we help develop a framework of content and communications to attract, convert, and nurture buyers. We help organizations combine insights from data and analytics with institutional wisdom and the creative process in order to build a clear, forward-looking strategy.
We are a marketing consulting group that helps create forward-looking game plans for growth.